There must be hundreds, if not thousands of search aggregators around on the web.
One is just using Google data, the other one is combining Google, Bing and Yahoo
and a third will add real time search by integrating Twittersearch. Sometimes these
aggregators are useful, sometimes useless.
A searchengine which appeared to be 'just another aggregator' is LeapFish. But this
one seems a bit different, if only because it 'looks professional' (which most don't).
But according to LeapFish' Ben Behrouzi LeapFish isn't just another one of the many
aggregators. It was about time to do a Q&A with him to find out what is different
about LeapFish.
Why another aggregator?
LeapFish is more than just a simple aggregator that displays websites from other
search engines. LeapFish is a multimedia search engine that combines and renders
the best of the web in the form of sites, videos, news, images, blogs and more from
the most popular and widely accepted destinations including Google, Yahoo, Youtube,
CNET, Yelp and a growing list of over 200 other authorities in a single search interface.
We believes its time for multimedia search.
What makes LeapFish different from all the others?
We live in a time with a very multimedia and sophisticated Internet and we believe
its time our search tools function in a similar way. LeapFish is undertaking a progressive
and systematic application of advancements and innovations in search over the next
several years that empowers users with the ability to access more of the multimedia
web as well as interact with the data they find in a whole new way. Currently LeapFish
users benefit by having an engine that does the heaving lifting for them in more
complex searches by querying the major online authorities in videos, sites, imagery
and more in one search query. Additionally, since LeapFish is always checking other
major online destinations, the engine conveniently surprises users with information
that they wouldn't have normally been aware of had they used a traditional engine.
What is your business strategy? How will you make money?
LeapFish offers ad programs in its growing search engine. Advertisers are able to
take advantage of a growing list of ad programs including Keyword Position Sponsorships
that offer marketers the unprecedented opportunity to purchase ad space without
having to pay per click or per impression.